SEO (Search Engine Optimization) is an important lever to invest on for any business. I often define SEO like saving your money at the bank and you get dividends out of it without moving a finger. Done properly SEO can boost your growth of your business generating leads, sales, or even users. In this article I will give you SEO tips and we’ll dive into programmatic SEO and give you examples that you can get inspiration from to grow the traffic on your website and ultimately your business.

1. Why you should invest in SEO

SEO is not just another marketing buzzword; it is a proven method to ensure your content reaches the right audience at the right time. When you optimize your website for search engines, you’re essentially creating valuable, high-quality content that ranks well in search engine results pages (SERPs). This increases your visibility, drives organic traffic, and enhances your brand credibility. Unlike paid advertising, the benefits of SEO compound over time, making it a long-term investment in your business’s success.

Key reasons to invest in SEO include:

• Increased Visibility: Higher search rankings mean more visibility, which leads to increased traffic and potential conversions.

  
  

• Cost-Effective: Unlike paid campaigns, organic traffic doesn’t require continuous spending; once established, it keeps growing with minimal effort.

  
  

• Trust and Credibility: Users tend to trust organic search results more than paid ads, which can lead to higher engagement rates.

  
  

• Competitive Advantage: Businesses that invest in SEO are more likely to outrank their competitors and dominate their industry’s online space.

2. What is Programmatic SEO

Programmatic SEO is an advanced approach that involves the automated generation of large quantities of high-quality content that is specifically optimized for search engines. This strategy leverages data, algorithms, and technology to create content at scale, allowing businesses to target thousands, if not millions, of keywords and search queries.

Here’s why programmatic SEO is a game-changer:

• Scalability: Programmatic SEO enables you to produce content at an unprecedented scale. This is particularly useful for websites that need to cover a wide range of topics or products, such as e-commerce sites, job boards, or real estate platforms.

  
  

• Efficiency: By automating content creation, you can save time and resources while maintaining consistency and quality across your site.

  
  

• Data-Driven Insights: Programmatic SEO relies heavily on data analysis to identify keyword opportunities and gaps in the market, allowing you to target niche queries that are often overlooked.

  
  

• Personalization: With the right algorithms, you can tailor content to specific user intents and demographics, making your content more relevant and engaging.

You can check popular companies that are using programmatic SEO such as Zapier, Canva, Airtable, Monday etc.

3. Two Examples of implementation of Programmatic SEO 

A. Medication information in France with Goodmed

At my previous company, Synapse Medicine, we developed Goodmed, a mobile app designed to provide users with essential drug information. Recognizing the SEO potential, we implemented a programmatic SEO strategy to create thousands of web pages using Gatsby.js. These pages targeted users searching for medication information in France. To efficiently index these pages, we utilized the Google Search Console API, overcoming Google’s daily indexing limits. Over the course of a quarter, these medication pages became a major traffic driver, accounting for over 80% of our website’s traffic—around 100,000 searches per month. This traffic significantly boosted app installations, making it one of the top three acquisition channels for Goodmed.

B. Driving traffic to my side project, Algerian Tech

For my side project, Algerian Tech, I applied programmatic SEO to increase traffic by creating landing pages showcasing Algerian startup institutions. This approach, implemented in late June, has started to show promising results, with impressions steadily increasing and totaling over 1,200 so far. To further enhance traffic, I plan to create standardized templates for all startups listed and dedicated landing pages for each. This will expand content and improve the chances of ranking for specific startup names.

Conclusion

Programmatic SEO is a powerful strategy for driving website traffic and increasing visibility for your products and services. By identifying and capitalizing on opportunities aligned with your business expertise, you can create relevant content that resonates with your target audience and boosts your online presence.