Google Ads Keyword Match Type Generator

Convert your keywords to different Google Ads match types (broad, phrase, exact, negative) with this free tool.

Step 1: Enter Keywords

Enter one keyword or phrase per line. Results will update automatically.

Step 2: Select Match Types

Choose one or more match types to generate.

Step 3: View Results

Your formatted keywords will appear here.

Frequently Asked Questions

What are Google Ads match types?

Google Ads match types determine how closely a keyword needs to match a user's search query in order for your ad to enter the auction. There are four main match types:

Broad Match: Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations.
Phrase Match: Ads may show on searches that include the meaning of your keyword, which can be implied, and searches that don't contain the exact term.
Exact Match: Ads may show on searches that match the exact term or are close variations of that exact term with the same meaning.
Negative Match: Ads won't show on searches containing that term.

What happened to Broad Match Modifier?

In February 2021, Google announced that Broad Match Modifier (BMM) would be phased out and its functionality would be merged into Phrase Match. The transition was completed in July 2021. However, some advertisers still use the +keyword notation for organizational purposes or for use with other advertising platforms.

How do I use this tool effectively?

Enter your keywords in the text area, with one keyword or phrase per line.
Select the match types you want to generate.
Results will automatically appear in the output area as you type.
Copy the results and paste them into your Google Ads campaign or keyword planning tool.

For best results, start with a list of relevant keywords for your business, then generate variations to test different match types in your campaigns.

Which match type should I use for my campaign?

The best match type depends on your campaign goals:

Broad Match: Use for discovery and to reach a wider audience. Best for finding new keywords and when you have strong conversion tracking.
Phrase Match: Good balance between reach and relevance. Recommended for most campaigns.
Exact Match: Highest relevance but lowest reach. Use for high-converting keywords where you want precise control.
Negative Match: Use to exclude irrelevant searches that might trigger your ads.

Many advertisers use a mix of match types in their campaigns, with different bidding strategies for each.